| HP’s new Multi-Function Printer maximises Business Value for SMB
Launches ‘The HP Boost Your Business Productivity’ Contest offering SMBs a FREE business efficiency package
Hewlett Packard, extended its SMB printing leadership with the introduction of its new range of Multi Function printers -- HP LaserJet M1120n MFP and HP LaserJet M1522 MFP Series to meet the growing needs of SMBs for increased productivity, professional results and better bottom-lines.
As part of the introductory campaign for the new range, HP also announced the launch of a special Microsite www.hp.com/in/multifunction/new showcasing the new range and offering SMBs a change to win a FREE business efficiency package through an exciting contest.
The new multi-function printers (MFPs) complement HP’s existing printing portfolio and provide even more options for SMBs seeking innovative and reliable multi-function devices that deliver high quality prints, scans and copies at an affordable price. Priced at Rs 17,899/- and Rs 21,599/- onwards, the HP LaserJet M1120n and M1522 MFP Series are designed as affordable tools in helping SMBs achieve infinite growth and productivity possibilities. Drawing on HP’s limitless innovation, the new lineup include industry-leading technologies and features that are typically available only with HP’s robust workgroup and departmental-class LaserJet devices such as fast print, copy, scan and fax speed, patented spherical toner formula for outstanding print quality and Instant-on Technology
“In a competitive market place it is critical for small businesses to derive optimal efficiency from technology investments. HP is committed to address the demanding productivity needs of the SMB segment in India.” said Samir Shah, Director - Commercial & Enterprise Printing, Imaging and Printing Group, Hewlett-Packard India Sales Pvt. Ltd. “To this end, we continually harness our limitless innovation to make industry-leading technologies available in affordable products like the HP LaserJet M1120n and M1522 MFP series that enable SMBs to achieve infinite possibilities.”
HP continues to be the preferred MFP brand of SMBs in India as evidenced by HP’s market leadership and retention of its no. 1 market position for 16 straight quarters in the MFP segment. According to IDC figures, HP enjoys a 42% market share in the laser MFP segment in India which saw an overall 77% year-on-year market growth in FY07.
Delivering 5-star MFP Assurance
The HP LaserJet M1120n and M1522 MFP series share the following class-leading technologies that enable SMBs to increase their productivity:
HP Instant On - HP’s Instant On technology helps boosts productivity by delivering the first page in as little as 8.5 seconds from PowerSave mode. For typically small print jobs of three to five pages, this enables a Time to Completion (TTC) rate that is nearly three times as fast from PowerSave (standby) mode than devices without it.
HP Instant-On Copy – HP’s Instant-On Copy increases productivity by letting users begin their scans and copying jobs almost immediately. This drastically reduces scanning or copying time, unlike conventional scanners that have fluorescent tubes which require a warm up time. HP Instant-On Copy utilizes LED technology that does not require a warm up time and consumes four times less energy in idle mode and 1.4 times less energy in copy mode, helping to reduce power consumption.
HP Spherical Monochrome Toner - HP’s spherical monochrome toner enables users to produce impressive looking documents. This patented toner consists of consistently-sized, round toner particles that are composed of a wax core for even melting during the printing process. Unlike conventional toners that are ground from carbon blocks, HP’s spherical monochrome toner is chemically grown and the uniform round size and shape, and even melting properties of the particles increase the precision of toner placement to deliver bold, crisp text and sharper images.
HP Smart Printing Technology – With HP’s Smart Printing Technology, the all-in-one print cartridges have smart chips that are designed to work with the MFP to automatically optimize print quality and provide alerts when supplies are running low. HP Smart Printing Technology can also estimate how many pages can still be printed from a particular print cartridge, will send alert messages when supplies are low or out, and can help users automatically re-order supplies.
Business Productivity Contest
The HP Boost Your Business Productivity Contest is hosted on a special Microsite that showcases the benefits of the new range of MFPs www.hp.com/in/multifunction/new
The contest invites SMBs to share their experiences in dealing with multiple devices for faxing, scanning, copying and printing how one feels that a HP LaserJet MFP will help the situation in maximizing productivity. Every fortnight one lucky winner will receive an HP LaserJet MFP M1522nf with a 3 year warranty, 1 year free toner supplies and installation and on-site support for one year as part of a Business Productivity Package. | 
